The seven things that every Pitti peacock knows

When it comes to clothes, Made in Italy is synonymous with tangible virtues of quality, craftsmanship and design. It’s far harder, however, to put one’s finger on what it is exactly about the way the most stylish of Italian men dress that sets them apart. What are the sartorial quirks that result in Italian men being so heavily represented on street-style blogs? This very question was part of what inspired Mr Scott Schuman to set up The Sartorialist in 2005 – he wanted to record the way that men in Italy’s big cities dress in order to decode their tricks and understand how they do it.

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